“Networking is the process of building relationships to produce human capital which then can lead to monetary capital overtime.” – John Bronson, PACC Pro Network CEO

A meaningful connection leads to meaningful results.


In a fast-upgrading society where human connection has gone above what we call ‘wireless’, we now get to engage people on a virtual level.

And with so many ways that are now available, we tend to incorrectly exhaust all means in hope that the more we use it, the more we become connected.

Yet, even the most ‘connected’ person can be the most unreached.

Whether you are a growing professional or a confused and tired one, you need to see the cool side of this heated exchange of pseudo relationship formed around you and try to kick them off and become your ‘best version’ as you try to navigate this great current of change.

Talk about building genuine relationships. Talk about networking.

Networking is more of a learned skill than a natural talent.


More than your ability to talk, is your capability to connect to real people –in real time.

You can call it building your own community, building alliances or an accountability circle where everyone’s own set of skills benefits the others.


It is being visible to your group of contacts.  

And like any skill – it is learned through practice not through study.

A survey from Business Networks SW showed 87% of the people who responded, “as to the reason why they network,” it is all about BUILDING RELATIONSHIPS.


That’s a helpful fact to springboard from.

It is good to know that the majority of the people just wanted to be connected, to belong in a group where their talents are acknowledged and not overlooked.

In this race of professional visibility, longevity and upward development, you might want to know how to position yourself in an environment where success is determined, authenticity is observed and the network is strong.

Here’s how:

1.  Scratch your ‘inner circle’

Start off with the people you know; I believe you have a long list for that. Those business cards you have collected, your professors, friends, and relatives can be your primary selection for purposive resources today, or in the near future.

You can further stretch out to your professional association colleagues, chambers of commerce, alumni, former supervisors to get valuable information from a possible job leads, or ideas for further employment.

Also, make time to meet your social contacts, former classmates, church members or former group members where you were once part in.

Reconnect with them.


2. Crash those Career events – with style!

I say again, make yourself visible.

Attend professional or trade association meetings – or whatever you call it, social gatherings are sometimes graced with people of recognition, of authority and of position.

And when you do, put on that ready-to-engage- style; where you are game-face on to discuss topics, stories or even question that will lead you to your CPI (common point of interest).  

One piece of advice, avoid the “How’s the weather” start-up conversation, make yourself interesting and worthy of a business idea to be shared. 

If you have a membership in social or religious group – whether on a local government branch or in a Million Dollar Round Table level, just make it count.

Always think, you are one conversation away from an authentic connection.


3. Volunteer yourself

It shouldn’t be a pain for you; they prove themselves beneficial to you, now it’s your time to give back.

You can hold volunteer positions in your organization, or in your community. In this way you can further become visible even in the ‘garbage time’ of the day.

Giving off a portion of you as they gave off theirs – it’s natural, it’s symbiotic. 


4. Become a lighthouse

Become a reliable source of information, again it helps you become visible.

Having a strong reservoir of valuable info, people will turn to you for suggestions, advice and becoming an important aspect in whatever they are working on.

As a result, people whom you have helped echo a tip that leads to you.


5. Follow up

If there is a referral, it is good to make the first move, make a call, schedule for an appointment because it will be a reflection of how you value relationships.

Another point to remember though, when speaking, send the right message.

You should know where you want to be helped with, and what areas can you help your contact person.

Make sure to keep it in balance, too much talking will frustrate the contact, too little and you miss the chance to share the things that you can do.

Doing that earns respect and honor, and you also increase your referrals. 


Success is one powerful manifestation of a deep invested human relationship.

Deep in matters of how high the success rate as one may perceive it to be, shallow in matters where success isn’t perceived as one. 

More importantly, it isn’t about whom you are with during success, it is about the people who are still with you even when you hit rock bottom, when you start off again, and finally reach your highest potential. 


Networking is NOT for the purpose of success.

Success only follows when you realize that it is the fruit of building genuine relationships where you sincerely connect with a person and appreciate them for their achievements and engage with them on a sincere level. 

According to PACC CEO and founder John Bronson, “We’ve all heard the term, “it’s all about who you know” however I believe building a solid network and being considered a subject matter expert is all about “who knows and trusts you”.



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